Latest News Leinenkegel’s Beer Sampling in Delavan

Leinenkegel’s Beer Sampling in Delavan








Friday September 13th


What we will be sampling……













Hoppin Helles

Traditional Helles-style beers tend to be a tad malty. Leinenkegel’s Hoppin Helles is our spin on the style that puts it a bit on the hoppy side with five all-American hope. It starts bright and citrusy with a nice tropical aroma that ends with a tangy spice finish. 











Orange Shandy

Our newest Shandy, Leinenkugels Orange Shandy is a refreshing spin on the traditional shandy style. It’s crisp, refreshing wheat beer with natural orange flavor inspired by the fall orange harvests. With a zesty, citrus taste, Orange Shandy is just what you need to stay on the brighter side of fall and winter.









The History…

The brewery was founded in Chippewa Falls, WI, in May 1867 by Jacob Leinenkugel. A family man driven by an iron work ethic, Jacob knew that his family heritage would play an integral part of his brewery’s success. Today, the 5th generation of Leinenkugel’s continue to brew the same family inspired recipes that Jacob poured his heart and soul into. Over the years, the family has grown and so has the brewery, but its history and heritage remain at the forefront. 











The Brewery’s Beginning

The brewery;s beginning was a humble one. In the early days Jacob Leinenkugel and his business partner, John Miller, were the only employees. Jacob brewed the beer, 400 barrels in the 1st year, and John delivered it using a small cart and a horse named Kate. The partnership flourished for 17 years until 1884 when John sold his share of the company to Jacob.








With the help of his wife, Josephine, and their children the brewery grew. In 1890 a new four-story brewhouse was built. Sadly, that same year Josephine passed away. Though saddened by the loss of his wife Jacob continued to expand the brewery they had both worked hard to cultivate. Over the next few years an icehouse, three-story malt house, bottling house, cooper shop, and barns were added.











A time of change came upon the brewery during the early 1900’s. Prohibition was passed in 1919 and many breweries simply went out of business. The Leinenkugel’s brewery adapted to the changing times and began brewing a non alcoholic beer “near-beer” called Leino. The malt beverage wasn’t very popular. Again the brewery adapted and started bottling soda water. By the end of prohibition, Leinenkugel’s was the largest bottler of soda water in the area.










Back to the Business of Brewing

Despite the Great Depression and one major problem, the brewery didn’t have a brewmaster. President Raymond Mayer and Sales Manager William Casper had to act quickly. Breweries were popping up all over, each eager to capture a piece of the wide open market. Using all their resources William and Raymond found a new brewmaster, modernized the brewery, and established new sales opportunities.

New leadership and new opportunities brought big changes to the Leinenkugel Brewery. TV and national advertising changed the marketing climate. Small breweries had to compete not only with each other, but with larger companies that began building multiple breweries across the country. For Leinie’s this meant expanding into new markets and enlisting the help of Wisconsin heroes. 










The legend continues with the 5th generation of Leinenkugel’s. In 1988 the brewery merged with Miller Brewing Company. This partnership has allowed Leini’s to share its quality brews with even more beer enthusiasts. To accommodate the growth, Leinenkugel’s 10th Street Brewery was added in 1995. The small Milwaukee brewery handles the increased demand of the growing number of Leinie fans. With more than 350,000 card-carrying Leinie Lodge members and an ever-evolving family of beers, it’s certain beer lovers will continue to enjoy Leinenkugel’s for many generations to come.




Sonoma Cellars
1807 East Geneva St
Delavan, WI  53115
Mon-Sun: 9am - 9pm

Sonoma Cellars II
1290 Summit Ave.
Oconomowoc, WI  53066
Mon-Sat: 9am - 9pm
Sun: 10am - 6pm

Winter Specials